So why is a branding photoshoot so important for your business?
Well first, lets talk about what a branding photoshoot is:
A branding photoshoot is a professional photo session that is specifically planned out to give your business custom images that help showcase your overall brand to then use on your website, social media, blog posts, email marketing, ads, etc. Each branding session is unique but they often include detailed photos of products, services, and variations of lifestyle headshots.
I’m sure your business owner wheels are already turning when it comes to the reasons why this might be important when running a successful business so let’s jump right into why you need a branding photoshoot!
Long story short: Photos create connection, which in turn creates trust, which then creates sales. Boom! Making money moves, girl.
Okay, let me explain.
Branding Photos Help Build Connection with your Audience
Branding photos help to create that connection between you and your clients because things are not business to business like they once were in our parents age (sorry, Mom and Dad!). It’s all about human connection and your customers and clients want to get to know you, the person / people behind the brand, your “why”, what you do on Saturdays and all of those behind the scenes moments. When we feel like we’re supporting someone we know, buying is easier. Don’t you agree?
Professional photos play a big part in earning your potential clients and customers trust, especially in the online digital age that we’re in. Your website and social media photos are essentially your business’ first impression online, almost like your resume is in a job hiring process.
Looking for a Great Photographer?
Think of all the brands that you love and follow (big, small and local) and imagine if they had poor quality, poorly lit, cellphone photos on their website and social media? Would you take them seriously? Would you be willing to pay top dollar for their products or services?
Basically, when your online presence including your photos makes clients feel like you’re a professional and that they can trust, you can also start charging what you’re worth. Imagine if you did this from the beginning of owning your business?
I have worked with many brands in the past and I can say for a fact that those who started their business using only professional photos reached a higher success, faster than those who didn’t. It’s a fact.
At the end of the day we don’t have time to do it all even though we think wearing all the hats in our business will save us money. By trying to do it all, we have to sacrifice something and I can promise you, your branding photos aren’t the place.
My best piece of advice: If you can’t invest in your business, why would anyone else?
Content Provided by Tracey Jazmin.