I have had many people ask me since starting my business. What is digital marketing? Since it is a relatively new profession the answer can be quite broad.

There are 5 main areas:
1.) Search
2.) Social
3.) Video
4.) Email
5.) Display

Within these 5 areas, there are many different facets that make up a company’s complete strategy but basically, digital marketing is about creating the right content at the right time for the right audience.

Every companies goal is to gain customers and make money right? Well, Digital Marketing is a way of connecting your brand with your consumers or clients online. It uses different types of media to bring attention to products or services that your company has to offer and helps the consumer through the buyer’s journey. To create the perfect strategy you need to decide what media is right for you, but what are the different media out there?

There are 3 main Medias:
1.) Paid – advertisements, etc..
2.) Owned – your website, email lists, blog
3.) Earned – organic press such as social media

No two digital media strategies will be the same just as no two businesses are the same. It takes time to analyze your company and its needs to create the perfect solution for you.

If you have any questions about creating the perfect strategy for you feel free to send me a message or leave a comment below. I would be happy to answer any of your questions.